Broadcast & Bulk Reply
Reach eligible audiences with broadcasts and process customer conversations at scale.
What is Broadcast & Bulk Reply?
Broadcast & Bulk Reply helps you reach eligible audiences with broadcasts and process customer conversations at scale — always within platform and Meta eligibility rules.
One-Time Notification broadcasts let you send a message to eligible subscribers from your authorized Pages, for example within the applicable notification window. Bulk Conversation Reply processes incoming conversations in batches so your team can handle larger volumes efficiently.
Messaging at scale always respects recipient and usage controls. BigShortAds does not support unsolicited bulk messaging — broadcasts and bulk replies are designed for audiences who have engaged with your business through the supported flows.
What You Can Do
OTN broadcast
Send a One-Time Notification broadcast to eligible subscribers.
Bulk conversation reply
Reply to customer conversations in bulk from one workflow.
Eligibility-aware
Messaging respects platform and Meta eligibility rules and windows.
Usage controls
Manage recipients and usage within the controls the platform provides.
How It Works
Confirm eligibility
Verify which subscribers fall within the supported broadcast window.
Draft the message
Write the broadcast or bulk reply content.
Target the audience
Select the eligible subscribers or conversations to receive it.
Send and monitor
Deliver the message and track the resulting conversations in your inbox.
Common Use Cases
Benefits
Ready to get started with Broadcast & Bulk Reply?
Explore Broadcast & Bulk Reply in a BigShortAds plan that fits the way your business communicates.